Everything Counts

Agency Network: 
August 2019


Dell Blue, the internal creative agency for Dell, recently created a thrilling :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid. In addition, it captures the most critical insights from a competitive PC gaming and esports perspective while beautifully communicating the entire Alienware setup (PC, monitor, keyboard, mouse, and headset). Directed by Tony Kaye, the spot is airing on broadcast, online, and social.

Advertising Agency: Dell Blue, Austin, USA
Production Company: Tony Kaye Pictures
Editorial Company: Dell Blue Editorial
VFX & Post Production Company: Office Of Development & Design
Color Correction: Nice Shoes
Music Production Company: Shindig
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