Sugar

Campaign
Agency Network: 
Published/Aired: 
July 2012

Also From This Campaign 3

Description

Film advertisement created by DDB, United States for Ethel's Brew, within the category: Alcoholic Drinks.

Advertising Agency: DDB Worldwide / DDB NY, USA
Global Chief Creative Officer: Amir Kassaei
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Digital Executive Creative Director: Joe Cianciotto
Associate Creative Director / Art Director: Carlos Wigle
Associate Creative Director / Copywriter: Aron Fried
Copywriter: Katie Riddle
Senior Art Director: Shawna Laken
Digital Art Directors: Megan Sheehan, Charlon De Graav, Rachell Newell
Digital Copywriter: Frank Cartagena
Digital Art Directors: Sam Shepherd, Patrick Jones
Digital Copywriters: Step Schultz, Luke Carmody
Designer: Juan-Carlos Pagan
Head of Broadcast Production: Ed Zazzera
Producer: Katy Fuoco
Account Supervisor: Heather Olson
Director Of Digital Production: Paul Sundue
Digital Senior Producer: Carly Ferguson
Digital Producer: Andy Tarradath
Digital Account Coordinator: Hawley Tremblay
Director of Print Production: Leslie Silver
Print Producer: Kim Oetting
Senior Project Manager: Andy Wong
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Highest Rated

miko1aj's picture

yep. agree.
it's creative for creative purposes only and it fails to entertain completely.
Great brands can be strange for some reason but it is always whole realm of philosophy, characters and moods.
Here we have elements of that. Glued with no bigger idea.

miko1aj
Activity Score 3082
Temple's picture

I don't really see a polarizing "love it or hate it" effect in this campaign. I'm afraid it's more or of a "hate it or hate it even more" effect.

Temple
Activity Score 11339
Creative Director
Nike Diesel's picture

I, personally, find the whole coming-from-planet-trying-too-hard-campaign as lame and tedious, plus the entertainment level is super low.
And this kitschy rich style and mood falls flat and against it's own purpose.

Nike Diesel
Activity Score 13708
Art Director
miko1aj's picture

yep. agree.
it's creative for creative purposes only and it fails to entertain completely.
Great brands can be strange for some reason but it is always whole realm of philosophy, characters and moods.
Here we have elements of that. Glued with no bigger idea.

miko1aj
Activity Score 3082
kleenex's picture

Is that beer even drinkable after all that extra stuff was put in it???

kleenex
Activity Score 58777
Web Designer/Developer
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