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2010 - San Juan

Agency Network: 
Published/Aired: 
May 2010

Description

Film advertisement created by Villarrosas, Spain for Estrella Damm, within the category: Alcoholic Drinks.

Caption

Sometimes what your looking for is so close it's hard to see. Estrella Damm. Mediterraneanly.

Advertising Agency: Villarrosas, Spain
Producer: Indio Films
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Highest Rated

Guest's picture

if only beer could do that....then the world would truly be magical. The problem is that nothing here is new in advertising. of course this works, but it's not new or interesting.

Guest
Hiperion's picture

Tias buenas y pijas+playas idílicas+canción comercial con letra muy chusca+tios buenos y pijos=éxito 8desgraciadamente)

El año pasado esto tenía su sentido. Este año no han hecho más que repetir lo mismo sólo que ahora parece una promoción cutre más (eso si, con una gran fotografía).

Enhorabuena por conseguir hacer de un spot tópico un anuncio efectivo.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Critic's picture

Very Good.

Critic
Activity Score 271
Copywriter at Slow shutters
pez's picture

boring... last year was great, this is long and i've seen it million times...

pez
Activity Score 1804
Creative Director
il loco's picture

the song was better last year...

il loco
Activity Score 252
Copywriter
TommyO's picture

Can anyone drop here a link to what was done last year, please?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

luciacfc's picture
luciacfc
Activity Score 744
luciacfc's picture

It is true that there has been criticism, claming that last year's ad was better.
Either way, this criticism has just added to the buzz. This ad has been a clear success. It has been a perfect example of a viral campaign - for it has and is being continually interchanged in social networks; it's being very commented (many saying that the ad makes them want summer already, that they want a summer like that, etc..); and, what is more, the song is currently the number 1 sold song in Spain in itunes.

Effective. Very effective.

luciacfc
Activity Score 744
Guest's picture

kinda makes me want to be in that boat right this second!

Guest
Guest's picture

if only beer could do that....then the world would truly be magical. The problem is that nothing here is new in advertising. of course this works, but it's not new or interesting.

Guest
Temple's picture

Revive the 30'' tv ad plz, these 5 minute pseudo ads are practically unbearable.

Temple
Activity Score 11341
Creative Director
Guest's picture

Sure, "sometimes what your looking for is so close it's hard to see", are we crazy? This ad is not close to anyone in Spain. In the middle of this crisis renting a boat in Menorca between 2 or 4 is as far away as a dream. It might work but there is nothing new or magical anymore about this campaing...

Guest
Guest's picture

So, should we say Estrella is the brand of the mediterranean snobs?

Guest
Guest's picture

Yes, you could say so.

Guest
Guest's picture

where could i found out what boat was that? The name, etc?

Guest
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