Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it's first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze.
Film advertisement created by Africa, Brazil for ESPN, within the category: Media.
Creative Directors: Rodrigo Saavedra, Vico Benevides
Copywriter: Rodrigo Saavedra
Art Directors: Estefanio Holtz, Diego Lauton
Chief Creative Officer: Sergio Gordilho
Agency Producer: Mariane Goebel
Director: Rodrigo Saavedra
Production Company: Landia
Producers: Carol Dantas, Seba Hall
DOP: Pierre de Kerchove
Editor: Tiago Gil
Grading: Psycho n'look