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Born Free

Agency Network: 
Published/Aired: 
August 2013

Description

Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it's first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze.

Film advertisement created by Africa, Brazil for ESPN, within the category: Media.

Advertising Agency: Africa, Brazil
Creative Directors: Rodrigo Saavedra, Vico Benevides
Copywriter: Rodrigo Saavedra
Art Directors: Estefanio Holtz, Diego Lauton
Chief Creative Officer: Sergio Gordilho
Agency Producer: Mariane Goebel
Director: Rodrigo Saavedra
Production Company: Landia
Producers: Carol Dantas, Seba Hall
DOP: Pierre de Kerchove
Editor: Tiago Gil
Grading: Psycho n'look
Sound: Antfood
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Highest Rated

certaintly's picture

zzzzz

too long and boring throughout

certaintly
Activity Score 3988
kleenex's picture

Was she actually pregnant when filming this.

kleenex
Activity Score 58797
Web Designer/Developer
chicagohour's picture

yeah man, I too want to know that?

But honestly, she is awesome.

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

jackblack's picture

Haha. Fun spot.

jackblack
Activity Score 2363
Art Director
certaintly's picture

zzzzz

too long and boring throughout

certaintly
Activity Score 3988
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