Everything Matters

Agency Network: 
August 2018


Today, ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who’s In?” effort, which launched in 2014 - the inaugural year of the College Football Playoff. The "Everything Matters” creative taps into the fun, and at times quirky traditions that fans, coaches and players have on game day, borne out of the belief that every decision, on and off the field, can impact the journey to the College Football Playoff.

The schools represented in the initial kickoff spot include:
Penn State
Ohio State
Notre Dame
Texas A&M (with appearance by head coach Jimbo Fisher)

Film advertisement created by McKinney, United States for ESPN, within the category: Sports.

Advertising Agency: McKinney, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Owen Tingle
ACD / Art Director: Ellen Page
ACD / Copywriter: David Sloan
Copywriter: Dylan Meagher
VP Director, Content Production: Regina Brizzolara
Senior Producer: Nick Brenton
Business Affairs Manager: Miriam Hughes
Account Director: Ryan Gardiner
Account Manager: Maggie O’Donnell
Chief Strategy Officer: Walt Barron
Strategy Director: Kevin Murray
Director, Project Management: Sarah Williams
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Executive Producers: Tatiana Rudzinski, Jordana Freydberg
DoP: Logan Roos
Camera Operator: Alex Levin
Producer: Jon Messner
Editorial: Whitehouse Post
Editor: Adam Marshall
Executive Producer:Caitlin Grady
Producer: Michael Somerby
Assistant Editor: Devin Stevens
Audio: Wave Studios
Executive Producer: Vicky Ferraro
Sound Designer / Mixer: Aaron Reynolds
Finishing: Carbon VFX
Colorist: Aubrey Woodiwiss
Flame / Online: Chris Wiseman
Producer: Paul O’Beirne
Carbon EP: Frank Devlin
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