Epson Printer vs Race Car

Agency Network: 
October 2010


Albion, the digitally-led creative agency, has produced an integrated pan-European campaign to launch Epson’s new range of inkjet printers aimed at small businesses who demand great value highly reliable products. To test the speed of the flagship model in the range, the Epson Stylus Office BX625FWD, Albion created the ultimate product test, bringing it together with one of the world’s fastest accelerating cars – an Ariel Atom (0 to 60mph in 2.7 seconds) – creating a fully customised ‘inkjet car’. The new range of Epson inkjet printers offer not only the high quality printing and versatility normally associated with Epson inkjet printers, but also the fast printing capabilities of a laser printer, with print speeds of up to 38 pages per minute*. Engineers from Epson and Ariel worked together to form a unique partnership, and then raced the printer against the car around Rockingham race track in the UK to see whether the Epson printer could print a map of the track faster than the car could drive it.

Film advertisement created by Albion, United Kingdom for Epson, within the category: Electronics, Technology.

Advertising Agency: Albion, UK
Director: Phil Churchward
Producer: Maddy Easton
Production Company: Rogue Films
Post Production: Evolutions
Sound design: 750 MPH
Creative Director: Andre Moreira
Creative Team: Aaron Hinchion, Joe Holt
Business Director: Simon Gottschalk
Account Director: Nick Manson
Account Exec: Donna Quinnell
Agency Producer: Petrina Kilby
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Guest's picture

Waist of paper

tzuik's picture

Way too long, and this idea was already done more efficiently in the Google Chrome spots.

Activity Score 104
jackmancer2017's picture

Ah, I already saw this. I think it's quite weird cause it's not really a challenge. The printer doesn't print the full track so it's only an idea falsely executed.

While watching this the printer doesn't convince me of it's outstanding speed.

Riander's picture

I dont like it :S. It's look fake. Sorry.

Activity Score 318
Peruvian Institute of Advertising
Guest's picture

worst comparison ever

Guest's picture

Yes...waist of paper...waist of time!

dsklan's picture

complete bullshit!

Activity Score 1924
Art Director at homeshop
Prime83's picture

La idea está forzada y es irrelevante para la categoría, aunque la producción lo vuelve interesante de cierta manera.

Activity Score 497
Creative Director at Huella Publicidad
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