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Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by JWT, Italy for Enzo B, within the category: Public Interest, NGO.

Caption

No matter from where. Your child will be yours. Adopt.

Advertising Agency: JWT Italy, Milan
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Director: Paolo Ameli
Production Company: New Partners
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Highest Rated

Prof's picture

really like the concept. but the ending said the exact opposite that i was thinking. why would you adopt when you could have your own "custom" kid?

kinda confused me there...

Prof
Activity Score 1449
Copywriter |

Quite really.

Prof's picture

really like the concept. but the ending said the exact opposite that i was thinking. why would you adopt when you could have your own "custom" kid?

kinda confused me there...

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

yep i thought it was all about its your child dont kill her, kind of female foeticide or infanticide.

Guest
kurtberengeiger's picture

Very nice.

kurtberengeiger
Activity Score 7327
Copywriter
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