Agency Network: 
April 2019


Energy Upgrade California, in partnership with ad agency, DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says, “it all adds up.”

Film advertisement created by DDB, United States for Energy Upgrade California, within the category: Electronics, Technology.

Advertising Agency: DDB, San Francisco, USA
CCO: Ari Weiss
ECD: Ben Wolan
GCD: Mark Krajan
ACD / Art Director: Aubrey Day
Senior Copywriter: Boomer Cruz
Head of Strategy: Sam Renbarger
Communications Strategist Director: Clemency BealeCollins
Senior Strategist: Helene Wel Huber
Group Account Director: Ty Kendig
Account Director: Lindsey Lucero
Account Supervisor: Amanda Fuller
Account Manager: Matthew Draughter
Head of Production: Marla Ulrich
Business Manager: Tina Thorland
Producer: Sam Petersson
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kleenex's picture

interesting concept.

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