The Bureaucracy Typeface

Agency Network: 
April 2018


Drawing attention to how the bureaucracy holds not only individual businesses, but the whole country’s economy, Endeavor Brazil – organization that supports entrepreneurship worldwide – has begun a movement to change this reality. Inspired by the "Stop" sign, the universal icon of stopping, the company launched “Bureaucracy Typeface”, an exclusive and totally personalized typeface created and designed by São Paulo based agency Tech and Soul.

Film advertisement created by Tech and Soul, Brazil for Endeavor, within the category: Public Interest, NGO.

Advertising Agency: Tech and Soul, Brazil
Creative Director: Flavio Waiteman
Copywriter: Daniel Magri
Art Director: Renan Bulgari
Account: Claudio Kalim, Fernando Amino, Leda Cicchello
Executive Producer: Rogerio Gonçalves
Client Approval: Gabriela Fernandes, Marcelo Baird, Marcela Zonis
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