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Campaign
Published/Aired: 
November 2010

Also From This Campaign 2

Description

Armenia Elite Life magazine is intended for a certain circle of readers who combine spiritual values with a beautiful and rich lifestyle. Aiming to reach the best and, why not, the perfect; this is the philosophy of the Elite Life brand which is a great formula for reaching perfection in life. Arts, beautiful lifestyles, antiquities, best holiday resorts, expensive watches, drinks and cigars are covered, as well as interviews are conducted with big businessmen, high-society women, artists and prominent figures of different spheres. Elite Life magazine is the only one in its sphere and is

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JeffP's picture

Take away that great soundtrack + sexy girl and the whole thing crumbles.

JeffP
Activity Score 810
Marketing Manager at TomTom
Guest's picture

Shiny toys - check.
Rad hairdo - check.
Sock in underpants - check.
Hot female in stockings and suspenders with a bottle of booze - check.

All that's left is the Cannes Gold.

Can teenagers enter Cannes?

Guest
Guest's picture

Just one word AWESOME!!!!!!!!!!!!!!!!

Guest
Guest's picture

Penso che per un paese come l'Armenia, la pubblicità era molto ben fatto. Questo mostrerà tutto ciò che dice la rivista?

Guest
Guest's picture

In english please, and i will answer ur question
thanks

Guest
morse's picture

How shallow you have to be to fall for this. But 3 stars for the sexy girl.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture

I especially like the "spiritual values" here.
What a stereotypical crap. and if you know the music video of "smack my bitch up" this is even worse

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

F***in sexy girl, is she Armenian????

Guest
CommandZ's picture

Pretty weak overall with too self conscious direction. I'm with Morse on the 3 stars for the sexy girl.

CommandZ
Activity Score 2511
Creative Director
Guest's picture

haha, guy driving motorcycle has different clothes

Guest
LeeHarvey's picture

Agree with Morse and Commandz but an extra star for the stockings, HOT! I know, I'm a freak for that stuff...
And can we please stop using this Prodidgy-song? It's great but overused.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

No, No, No.

No idea, no production values, no way.

Guest
Guest's picture

So, to be an elite life guy, you've got to have the money to pay for your loft, your motorbike and a hooker... but it doesn't matter if you dress like shit...
c'mon... how can they have such a bad taste!

Guest
Guest's picture

Hmmm... I see that, in Armenia, a "drinking and driving" campaign is one which actually encourages people to drink and drive.

This is absolute crap.

Guest
Guest's picture

Hmmm... I see that, in Armenia, a "drinking and driving" campaign is one which actually encourages people to drink and drive.

This is absolute crap.

Guest
Guest's picture

And at the end, the guys gets from the sexy girl… a dick. Smack my bitch up, director's cut, never seen in Armenia.

Guest
miko1aj's picture

Most of the poor stare at splendor and luxury as a value. Will be hard to impress with this "value" the reach.

miko1aj
Activity Score 3086
Guest's picture

да ладна... левая реклама...!

Guest
Guest's picture

плохо ... очень плохо

Guest
Guest's picture

мля и не стыдно вам

Guest
Phil Indeblanc's picture

If this is new, the soundtrack is overused,
The facials are too visible. He's barefeet? I don't wanna see his feet.
The entire concept with opening a Scotch drink and then tossing in the motorcycle is rather irresponsible for a magazine, err anyone. For any true Scotch drinkers.
The clothes are bad/ black belt over almost white jeans? Did you take that off your dress slacks?
Who has their reading chair aiming AWAY from their FULL 22" flat screen?!? looks like you have plenty empty space, get a decent size screen.
This guy walks into a bar: Place obviously sucks since there are 2 people sitting comfortably at the bar! Hmm.
But wait Mike theirs more... It looks like a Fem/lipstick-les club, as there are 0 guys. (I personally think he might be onto something with that idea, but a bit narcissistic).
And his loft is cool, but when was the brand Loewe known to make exceptional speakers? That's a general electronics brand, so quality sound out of satellite speakers isn't what he is getting.
Lastly, the girl grabs a warm(?) bottle of champagne. Really? Who doesn't have that sitting on ice?

Not sure how this ad came up for video reviews, but this sells the idea that the magazine is more about "flashiness on a shoe string" budget. Or for the college reader that will eventually move out to a more perm location, very soon.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
djtolst's picture

#Plagiat

djtolst
Activity Score 43
Creative Director at adindex.am's founder & manager
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