Singles Day is originally a Chinese holiday where you celebrate the fact that you are single, and has over last years become a huge shopping holiday where you spoil yourself with presents instead of giving it away. This year, Scandinavia’s largest retailer of home electronics Elkjøp brings this holiday up north together with agency NORD DDB.
This week Elgiganten releases their Singles’ Day campaign with a series of films starring The Fat Jewish. This is the first time the New York based Instagram phenomenon co-operates with a Nordic company.
Film advertisement created by DDB, Sweden for Elgiganten, within the category: Retail Services.
Creative Director: Fredrik Simonsson
Art Directors: Clara Uddman, Petter Swanberg
Planning Director: Elias Betinakis
Planner: Sebastian Elmblad
Account Director: Rickard Allstrin
Business Director: Emanuel Lantz
Agency Producer: Per Welén
Production Company: Diktator
Director: Tim Erem
Executive Producer: Manga Minja
Producer: Simon Hernadi
DoP: Sean Price Williams
Editor: Aaron Tompkins / Rock Paper Scissors / New York
Grade / Online: Chimney