Elevate Enthesitis

Agency Network: 
October 2019


More than a million people in the US endure the pain and diminished function of psoriatic arthritis (PsA), transforming everyday activities like walking, getting dressed, and household chores into agonizing struggles. Even worse, lurking beneath PsA in more than half of these patients, another condition rages on: enthesitis, inflammation of the tendons and ligaments where they attach to bone. Left untreated, it amplifies the burden of PsA and ignites a cascade of consequences—missed work, lost opportunities, and diminished life experiences. This traumatic condition can’t be addressed until it’s recognized. That’s why Novartis, as a proven leader in rheumatology championing disease awareness and clinical understanding, sounded the alarm for rheumatologists, the enthesitis first responders, to answer the call to action. Elevate Enthesitis—a comprehensive, unbranded initiative—sheds light on this invisible foe and urges doctors to uncover the threat before it can burn yet another patient. Visit www.elevateenthesitis.com for more information


Eyebrow: When PsA presents with enthesitis Headline: Every patient needs a first responder Body copy: Discover PsA enthesitis early…before the damage is done. Discover the possibilities at www.elevateenthesitis.com

Advertising Agency: Neon - An FCB Health Network Company, USA
CGI: Lightfarm
Art Buying, Digital/Print: Victoria Belanger
Art Buying, Digital/Print: Cynthia Pardy
Art Buying, Print: Karen Ferrari
Director User Experience: Peter March
Senior Developer: Carlos Marzano
Director Of Technology: Manning Krull
Senior Production Manager: Renee Krivine
Assistant Account Executive: Abby Ohmstede
Art Director: Nathan Daniels
Senior Integrated Producer: Jordan Dolan
Account Supervisor: Nicole Lennon
Associate Director, Integrated Production: Dominique Moise
VP Account Management: Brittany Brodsky
VP, Associate Creative Director, Copy: Brad Parks
VP Associate Creative Director, Art: Sherman Yee
SVP Creative Director, Copy: David Newton
SVP Creative Director, Art: Karalyn Ciucci
EVP Group Management Director: Lorraine Pastore
SVP Group Creative Director, Art: Keshni Sharma
Managing Director, Executive Creative Director: Kevin McHale
Novartis, Campaign Delivery Manager: Edith Benzimra
Novartis, Web Delivery Manager: Scott Smalley
Novartis, Associate Director, Marketing: Mansi Barot
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