SAP
Description
The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button. The ad was
Film advertisement created by Grey, Peru for El Comercio, within the category: Media.
Advertising Agency: Circus Grey, Lima, Peru
Chief Creative Officer: Juan Carlos Gomez De La Torre
Executive Creative Director: Emiliano González De Pietri
Copywriters: Nicolás Soto, Christian Merino
Art Directors: Francisco Valenzuela, Carlos Cardenas
Agency Producers: Gabriel Cano, Renzo Merket
Account Director: Roxana Pando
Account Executive: Claudia Bellido
Production Company: Tunche Films
Music And Sound Design: Kazoo, Sin Anestesia
Media Agency: Starcom Mediavest Group
Chief Creative Officer: Juan Carlos Gomez De La Torre
Executive Creative Director: Emiliano González De Pietri
Copywriters: Nicolás Soto, Christian Merino
Art Directors: Francisco Valenzuela, Carlos Cardenas
Agency Producers: Gabriel Cano, Renzo Merket
Account Director: Roxana Pando
Account Executive: Claudia Bellido
Production Company: Tunche Films
Music And Sound Design: Kazoo, Sin Anestesia
Media Agency: Starcom Mediavest Group
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