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Agency Network: 
Published/Aired: 
June 2015

Description

The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button. The ad was

Film advertisement created by Grey, Peru for El Comercio, within the category: Media.

Advertising Agency: Circus Grey, Lima, Peru
Chief Creative Officer: Juan Carlos Gomez De La Torre
Executive Creative Director: Emiliano González De Pietri
Copywriters: Nicolás Soto, Christian Merino
Art Directors: Francisco Valenzuela, Carlos Cardenas
Agency Producers: Gabriel Cano, Renzo Merket
Account Director: Roxana Pando
Account Executive: Claudia Bellido
Production Company: Tunche Films
Music And Sound Design: Kazoo, Sin Anestesia
Media Agency: Starcom Mediavest Group
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Pete R.'s picture

That's really fun!

Pete R.
Activity Score 3412
Illustrator
elmarianchi's picture

power of technology!!!!

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

Good.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

italocr88's picture

smart. really good

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kleenex's picture

WOW!!! Great!!!

kleenex
Activity Score 58793
Web Designer/Developer
CrackerJackFlash's picture

bravo

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

asahikk's picture

amazing idea~!

asahikk
Activity Score 237
Graphic Designer
javier bizarro's picture

outstanding!

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
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