Agency Network: 
Published/Aired: 
July 2010

Description

The indiscriminate soy plantations at the north of Argentina is leaving people without their homes and land.

Film advertisement created by Lado C, Argentina for El Ceibal, within the category: Public Interest, NGO.

Caption

This is the sound of a bulldozer in the Chaco Santiagueño. 4000 peasant families are destined to lose their homes and land let's fight to avoid it.

Advertising Agency: Lado C, Buenos Aires, Argentina
Creative Directors: Santiago Sendon, Gastón Castañares
Art Director: Martin Bekerman
Copywriter: Fermín Varangot
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Temple's picture

Very irritating. Next.

Temple
Activity Score 11339
Creative Director
marcredo's picture

boring and pathetic.

marcredo
Activity Score 76
benihana77's picture

Yikes. The cause? Sure. The ad? No way. It certainly grabs attention, but I have to admit that I wanted to press mute the entire time. Which is depressing, because that makes me feel almost evil.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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Guest's picture

i feel the acting too exagerated

Guest
Guest's picture

Yea it's irritating, and the sounds are a bit fake ... creepy i would say ~

Guest
Hiperion's picture

Lamentablemente plano, sin imaginación, insulso, aburrido, demasiado directo.
Es patético que haya gente que gane dinero haciendo algo que cualquier persona podría hacer.
No os doy un cero porque no se puede.
Que malo, por DIos...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

despues de ver este comercial una ong dono un terreno para 20 familias, eso te aclara que es un INCREIBLE EXITO ESTE COMERCIAL

Guest
Hiperion's picture

Las ongs donan? Eso va en contra de lo que es realmente una ONG. Una ONG es el medio por el que se consiguen los medios, no un donante.
Puedes pasarme un enlace para que lo compruebe o debo pensar que eres uno de los autores?
Yo he buscado esa donación en google y no encuentro nada...
Además no sabia que estos anuncios se hacían para que las ONGs donen, pensaba que se hacian para que LA GENTE donase.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
cef's picture

Couldnt wait for the end

cef
Activity Score 547
Copywriter
Guest's picture

oh por dios !

Guest
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