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pixelbomb1's picture

cool.. i wonder how long did take to shoot that thing. kinda reminds me of the honda commercial.
http://adsoftheworld.com/media/tv/honda_cog

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Michal Zak's picture

nice. it looks perfect.

Michal Zak
DevonDan's picture

Brylcreem ran a competition and this guy is the winner. There is a documentary on the website explaining it:

http://www.brylcreem.co.uk/

DevonDan
LeeHarvey's picture

Thanks for the link, very entertaining, and what a brilliant commercial. Congrets, guys.

LeeHarvey
Activity Score 3045
Creative Director
ShaniG's picture

Booooooring

ShaniG
Activity Score 17214
Creative Director
kyao888's picture

Boring??? I would like you to come up with something that difficult.

kyao888
Activity Score 127
Creative Director |

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ShaniG's picture

Difficult?? You must be joking.

In today's world, where you can do anything with visual effects, nothing is "difficult" anymore. This kind of ads does not thrill me for a long long time now. so whether this guy really did it in one take or not, is totally irrelevant.

(By the way, I don't think the connection to the product is strong either.)

Impossible is nothing!
So, Where is the big idea here?
This is why for me the idea is boring.

You don't know me, which ideas I can and I have come up with.
I don't want to brag my awards list for you here, but either way I think anyone is entitled to have and express his reasoned opinion freely.

Why don't you ask the guys who comment "Great" if they can come up with anything good at all?

Love,
ShaniG

ShaniG
Activity Score 17214
Creative Director
Checho's picture

the turtle is just awesome. Pretty nice detail when you are talking about effortless. Cool commercial!

Checho
Activity Score 321
raverus's picture

fantastic!

raverus
Activity Score 1476
Art Director
kalpesh78's picture

superb.. loved it

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

fersvax's picture

Excellent!!!

fersvax
Activity Score 1239
Creative Director |

FER.

beffortless's picture

We have a "making the commercial" video check it out at http://www.brylcreem.com/effortlessness/watch-the-making-of.html

If anyone out there thinks they have some cooler tricks you can submit them to http://www.brylcreem.com/effortlessness/submit-your-own-video.html

beffortless
Activity Score 3
Marketing Manager at Altogether Digital
thomas8's picture

encore!

thomas8
Activity Score 8
Photographer at studio |

roachtrap

athi510's picture

pretty smart.

athi510
Activity Score 63
In college
Cack_on_my_gladdis's picture

That man is so thin! He shouldn't give his food to his turtle. He should eat it himself. And why did they put him in a pink t-shirt? Pink is for girls. Every person knows that. In my home place they say "Real men wear black".

Cack_on_my_gladdis
Activity Score 51
Student at the University of Life
sparky's picture

really love the quirk factor. effortless is a nice connection to product in my eyes. effortless style. its all about looking cool, this guy looks cool. (apart from the pink)

sparky
Activity Score 454
Copywriter at M&C Saatchi
Guest's picture

Fantastic and quirky, interesting to watch again and again. Didn't see enough of it at the time, though. Great range of products,too.
Why no Original Brylcreem in classic red tub amongst the range? It's being re-discovered by cool young guys now that side partings and quiffs are coming back in.

Guest
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