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More Active Than You - Matz

Agency Network: 
Published/Aired: 
April 2018

Description

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. One of the campaign heroes was a swimmer, without hands and with only one whole leg, but far more active than the average Estonian.

Film advertisement created by Optimist Creative, Estonia for Eesti Haigekassa, within the category: Public Interest, NGO.

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