Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. One of the campaign heroes was a swimmer, without hands and with only one whole leg, but far more active than the average Estonian.
Film advertisement created by Optimist Creative, Estonia for Eesti Haigekassa, within the category: Public Interest, NGO.
ACreative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Director: Andres Maimik
Additional credits: Matz Topkin, Priit Aus, Mihkel Soe, Velle Hammer, Eliise Brigita Mõisamaa, Kärt Hammer, Anneli Arusaar, Villem Sooster