Your Mom Hates Dead Space 2

Agency Network: 
Published/Aired: 
January 2011

Description

Film advertisement created by FCB, United States for EA Games, within the category: Gaming.

Advertising Agency: Draftfcb, San Francisco, USA
Creative Directors: Tony Vazquez, Colin McRae
Art Director: Justin Hargraves
Copywriter: Eric Molina
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Highest Rated

Cutarica's picture

10/10 for using a great insight. the more old folks get horrified by a game, or anyone else, the more you want it.
I'm ust thinking about DOOM3, when it first launched. Friends were like "omg it scares the sh*t outta you". And you had to see what all the fuss is about. Same with The Suffering, F.E.A.R., and all the zombie-coming-from-behind-in-a-dark-room kind of games.

Cutarica
Activity Score 3451
Illustrator
Gjeli's picture

A game for mama haters?

Gjeli
Activity Score 105
Art Director
morse's picture

Strange approach, but cuts through the clutter. Provides context for conversations.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture

that's a really smart strategy. you KNOW a game/film/band your mom hates has to be good. it's been true for generations. the only letdown here is the execution of this particular film. I would have done this in the fake laweyer style from the coke zero campaign a while back.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Ron Burgundy's picture

lol, supposed to be like those 2 girls one cup reaction videos where some a55hole kid shows it to their mom, funny approach :)

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Cutarica's picture

10/10 for using a great insight. the more old folks get horrified by a game, or anyone else, the more you want it.
I'm ust thinking about DOOM3, when it first launched. Friends were like "omg it scares the sh*t outta you". And you had to see what all the fuss is about. Same with The Suffering, F.E.A.R., and all the zombie-coming-from-behind-in-a-dark-room kind of games.

Cutarica
Activity Score 3451
Illustrator
BETTERMAN's picture

I believe it's a really good approach, but this could be done definitely better. But i love the fact that what mom likes is always something not cool.

BETTERMAN
Activity Score 256
Creative Director at Olabuenaga Chemistri
Temple's picture

Excellent. I'd only want the fact that these are actual focus groups to be more prominent.

Temple
Activity Score 11339
Creative Director
Glut's picture

Gonna buy it just because your mother is against......lame

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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