Agency Network: 
November 2017


The DVLA has launched a new campaign to combat untaxed vehicles. The campaign reminds motorists to pay their car tax with the strapline ‘tax it or lose it’. The activity created by Y&R London targets ‘chancers’ who avoid paying their car tax.

Film advertisement created by Y&R, United Kingdom for DVLA, within the category: Public Interest, NGO.

Advertising Agency: Y&R, London, UK
Producer: Charlotte Davis
Creative: George Robb
Business Director: Anna Crabtree
Account Executive: Laura Moon
Production Company: Vue
Photographer: Garry Simpson
Agent: Cathy Bennett
Producer: Rob Murray
Editing House / Post-Production Company / Sound House: GPS
Editor: Joe McNally
Producer: Alex Plantin
Artist: Carmel Said
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