Durex Turkey needed to launch a new campaign for Durex “Maraton” product. Since it was a condom, communication on each platform was difficult. We have used the “dark marketing” subtleties, saying that every challenge has a solution. We have received all the launch communication with pleasure and responded to the brand’s need with a song that is appropriate to the subject. We said “Don’t come” to those who come early.
In our commercial, we used the dance of love ‘tango’ in order to tell a long full love performance. We showed the story of our couple starting at night and ending happily in the morning.
Film advertisement created by Roy+Teddy, Turkey for Durex, within the category: Health.