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Maraton - Don’t Come

Agency Network: 
Published/Aired: 
April 2019

Description

Durex Turkey needed to launch a new campaign for Durex “Maraton” product. Since it was a condom, communication on each platform was difficult. We have used the “dark marketing” subtleties, saying that every challenge has a solution. We have received all the launch communication with pleasure and responded to the brand’s need with a song that is appropriate to the subject. We said “Don’t come” to those who come early.

In our commercial, we used the dance of love ‘tango’ in order to tell a long full love performance. We showed the story of our couple starting at night and ending happily in the morning.

Film advertisement created by Roy+Teddy, Turkey for Durex, within the category: Health.

Advertising Agency: Roy+Teddy, Istanbul, Turkey
Managing Directors: Arzu Bulut, Ekin Ozcicekciler
Creative Director: Cem Cetin
Creative Group: Ozberk Baz, Feyyaz Berber, Efe Ursavas
Account Group Director: Merve Cetin
Brand Manager: Kubra Pacin
Director: This Is Felo / Spark Film
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