This summer, production and post company ELEMENT brought the famed Dunkin’ Donuts Coffee adage “America Runs on Dunkin” to life for America's most-loved on-the-go coffee beverages brand: a transportable tiny home sustained by Dunkin’ coffee-created biofuel. Hence, a home that literally runs on Dunkin’, out of Dunkin’ Donuts coffee and agency Hill Holliday.
Now, ELEMENT takes viewers over the threshold of the project in a 2:14 behind-the-scenes collection where partners Blue Marble Biomaterials and New Frontier Tiny Homes unpack the fueling and construction processes of the home. Viewers sneak a peek at the groundbreaking brand project mid-build, get an inside look at design decisions and watch the house acquire its final caffeine fix.
Film advertisement created by Hill Holliday, United States for Dunkin’, within the category: Food.
Chief Creative Officer: Lance Jensen
Group Creative Director / Art Director: Kevin Daley
Group Creative Director / Copywriter: Rick McHugh
Designers: Lauren McGrath, Madison Albano
Senior Producer: Whitney Bogosian
SVP Account Director: Summer Dembek Latif
Account Director: Kent Breard
Head of Business Affairs: Lenora Cushing
Business Affairs Manager: Caitlin Clifford
SVP Group Planning Director: Jessica Summerfield
Senior Digital Strategy: Faith Markham
Production Company: ELEMENT
Executive Producers: Eran Lobel, Kristen Kearns, Matthew O’Rourke
Producers: Foz McDermott, Erik Mygrant, Mike Bowes, Meriden Estes, David Perry
Directors: Wayne Craig, Calyer Creative, Craig Orsini
Senior Post Producer: Kim DeRosa
Editor: John Giuggio
Colorist: Chris Santo
Coordinator: Julia Keefe
CEO (President and Chief Scientific Officer Historically): James Stephens / Blue Marble Biofuels
CEO / Co-Founder: David Latimer / New Frontier Tiny Homes