Agency Network: 
Published/Aired: 
July 2021

Description

Dubai Science Park is the Middle East’s leading science and healthcare business community, home to more than 400 companies in fields such as biotechnology and healthcare among others, employing over 4,000 professionals.

This summer, Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough.

The campaign is initiated through a short film in cinemas across the UAE, alongwith on TV and Online.

The film, a centerpiece of the campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a seat in a cinema, relatively restricted.

Through the experience, people have expressed anxiety, restlessness, tension, claustrophobia and feeling constricted – even, frustration at what they see and hear on the screen – until the turn, when the reason behind the film and the topic that Dubai Science Park is creating awareness for, are revealed.

Film advertisement created by McCann Health, United Arab Emirates for Dubai Science Park, within the category: Health.

Advertising Agency: McCann Health, Dubai, United Arab Emirates
Managing Director, Dubai Science Park: Marwan Abdulaziz Janahi
Executive Director, Tecom Business Districts: Reem Shabaan
Marketing Director, Tecom Business Districts: Saad Yusuf
Marketing Manager, Dubai Science Park: Amy Elaskary
Concept, Writer, Film Director: Tahaab Rais
DoP: Aeyaz
Executive Producer, FEEL Productions: Sandip Shivtarker
Executive Producer, Dejavu: Manasvi Gosalia
Producer, FEEL Productions: Angee Ibrahim
Post Production Producer, FEEL Productions: Jayvee Banaag
Hair And Make-up Artist: Zera Azmi
Editor, FEEL Productions: Ebin
Chief Colourist, Famous Studios Ltd.: Swapnil Patole / ICG
General Manager: Karen Kamel
Regional ECD: Fouad Abdel Malak
Regional Head Of Strategy: Tahaab Rais
Associate Creative Director: Prajakta More
Art Director: Aditi Shah
Principal Medical Writer: Richa Kavalekar
Executive Producer, MangoJam Studio: Wilbur D’costa
Sound Designer, MangoJam Studio: Joe Najm
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