Tropa for life

Agency Network: 
Published/Aired: 
November 2015

Description

In the UAE, 89% of the population are expatriates. They work together during the week. Then on the weekend, they all join their respective communities. Except for the Filipinos. Every Filipino belongs to a tropa (“gang”). And they’re together during the weekend AND at work, lunch, dinner. Winter or summer. When Manny Pacquiao wins. When Manny Pacqiao loses. So du gave them a product to let them stay close with their friends. And to introduce it, we upheld the number 1 rule of a tropa: To always stick together no matter what.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

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BAdsoftheworld's picture

God...

BAdsoftheworld
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eeehhh,,,

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normal

halaby87
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M.Halaby

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God...

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