Advertisement

Tracey

Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 4

Description

Film advertisement created by MetropolitanRepublic, South Africa for Drive Alive, within the category: Public Interest, NGO.

Caption

You’re irreplaceable. Don’t drink and Drive.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Log in to post comments

Highest Rated

sirvan's picture

Bravo. Very simple, subtle, and powerful idea.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

morse's picture

Very nice idea! I hate the look of the videos though. :(

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture

GREAT!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

matks's picture

The irreplacable idea is a deep, wise thought. Executions are cool, especially acting of the woman above is very real.

matks
Activity Score 482
Advertising
satrianee's picture

Cool. Totally unpredictable. Like the approach very much.(He's gone long ago, the pain left behind).

satrianee
Activity Score 3748
sirvan's picture

Bravo. Very simple, subtle, and powerful idea.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

germanhudders's picture

Very nice, unexpected

germanhudders
Activity Score 336
Copywriter at Droga5
Marlus Lau's picture

Very good!!!! Unpredictable!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Gecopy's picture

Whoa. These hit hard. And so simple and smart. I sent to my wife for the first reason and to my ad friends for the latter. Well done.

Gecopy
Activity Score 21
mgriff21's picture

The idea is fantastic. i think "melvin" pulled it off the best. Could've made it :60 to pull out more emotion.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now