Also From This Campaign 4
Description
Film advertisement created by MetropolitanRepublic, South Africa for Drive Alive, within the category: Public Interest, NGO.
You’re irreplaceable. Don’t drink and Drive.
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Very nice idea! I hate the look of the videos though. :(
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
GREAT!!
they showed me a picture & i laughed
dignity has never been photographed
The irreplacable idea is a deep, wise thought. Executions are cool, especially acting of the woman above is very real.
Cool. Totally unpredictable. Like the approach very much.(He's gone long ago, the pain left behind).
Bravo. Very simple, subtle, and powerful idea.
+++
"I love some things, and don't love some other things."
Very nice, unexpected
Very good!!!! Unpredictable!
Whoa. These hit hard. And so simple and smart. I sent to my wife for the first reason and to my ad friends for the latter. Well done.
The idea is fantastic. i think "melvin" pulled it off the best. Could've made it :60 to pull out more emotion.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
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