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Martin

Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 4

Description

Film advertisement created by MetropolitanRepublic, South Africa for Drive Alive, within the category: Public Interest, NGO.

Caption

You’re irreplaceable. Don’t drink and Drive.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
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Highest Rated

satrianee's picture

Best "public interest" campaign ever.. (maybe i got a little emotional).

satrianee
Activity Score 3748
sirvan's picture

Is "ching chong chow" like "rock paper scissors"? Hope so ;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

yusimon's picture

"ching chong chow" are asian language spoken

yusimon
Activity Score 10
satrianee's picture

Best "public interest" campaign ever.. (maybe i got a little emotional).

satrianee
Activity Score 3748
CrackerJackFlash's picture

Fresh approach... good stuff

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

germanhudders's picture

The ads are better and better when you see them as a whole, as a true campaign great!

germanhudders
Activity Score 336
Copywriter at Droga5
pinkads's picture

i like drive alive :)

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Mytwocents's picture

This is my first comment in Adsoftheworld.com so it´s abvious this campaign caused an effect on me. A positive one.
Excellent concept. Simple, insightful and fresh in its approach.
Just one small comment, couldn´t the art director have thought of something better than the black background for the super and the logo?

Mytwocents
Activity Score 285
Copywriter
myspade's picture

It sounds like this dude is looking for a boyfriend.

myspade
Activity Score 2
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