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Agency Network: 
Published/Aired: 
August 2010

Description

Editor: John Smith, A.C.E.

Film advertisement created by CHI & Partners, United Kingdom for Drench, within the category: Non-Alcoholic Drinks.

Advertising Agency: CHI & Partners, London, UK
Agency Producer: Kate Hardwick
Creative Director: Ewan Paterson
Creatives: Dave Masterman, Ed Edwards
Editorial Company: The Whitehouse, London
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films, London
Director: Ulf Johansson
DP: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company, London
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes, Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave, London
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli
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Highest Rated

Cube's picture

Playstation?

Cube
Activity Score 458
CrackerJackFlash's picture

nice

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Guest's picture

Video doesn't work for me but I think this is a really old video, looking at the thumbnail.

Guest
jackmancer2017's picture

Can't open the video but by looking at the thumbnail I think this is a really old video.

jackmancer2017
gonndo's picture

Ivan, can I ask you something???

Do you upload all these ads according to the date they went published, or as soon somebody send it to you???

I'm asking because I saw this ad like a month ago or even more, I can't remember it properly...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

Is that crime? I've never seen it before. Maybe it's because I have a job and I'm just too busy to hover over this site's every post on facebook.

Guest
royschellekens's picture

Thank you for investing your valuable time in this wonderfull post. Truly inspirational. Thank you!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jupiter's picture

First glance on the thumbnails I thought its for sony playstation which was done a couple of years back...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

samanfani's picture

I think as a Commercial It`s not working, I mean I`m not motivated for a cold drink.

samanfani
Activity Score 102
Creative Director
Guest's picture

agreed, this is definitely one of those commercials that I classify as "Are they trying to sell something here? seriously?"

Guest
akshaysrikar's picture

the line would go for any product in this category.

akshaysrikar
Activity Score 420
India
Guest's picture

It's nice. But maybe this ad for a boys teenagers? I'm won't buy this. And not because this drink doesn't sold in my country) Just because - it really a bit nasty sight for me, for a girl

Guest
Guest's picture

Is that English?

Guest
consolidated.db's picture

line doesn't bring it home for me.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Cube's picture

Playstation?

Cube
Activity Score 458
Guest's picture

+1

Guest
bi_sign's picture

Wowww....

bi_sign
Activity Score 262
Art Director
Guest's picture

Nicely done but way to creepy to actually work!

Guest
Marlus Lau's picture

Very nice idea!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

I almost threw up. I'll never watch it again.

Guest
Ensamblador's picture

I like it.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
thaistylez's picture

does anyone know the soundtrack of this ad?

thaistylez
Activity Score 224
Burapha University
Andrej's picture

Too creepy

Andrej
Activity Score 656
Copywriter
Guest's picture
Guest
Guest's picture

different idea mate.
looks cool.

Guest
Guest's picture

To thaistylez

say oups upside your head - The gap band

Guest
thaistylez's picture

Thank you :)

thaistylez
Activity Score 224
Burapha University
Guest's picture

COOL IDEA...BUT KINDA SPOOKY.......

Guest
dthlb72's picture

Good idea.... nice execution!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

Intriguing idea for a water brand

Guest
Guest's picture

Really nice.....

www.prabaharancs.com

Guest
Mju_'s picture

interesting, but for some reason I don't like it

Mju_
Activity Score 174
Guest's picture

PlayStation did it last year in print.

Guest
clayology com's picture

Ewww...its Ugly!!! Nice Idea...but..it doesn't force me to go buy the drink!!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

pez's picture

Amazing!! Reminds me to PSP print ads...

pez
Activity Score 1804
Creative Director
zero27's picture

Amazing CGI! I didn't expect that final about dehydration and the call to drink the product (maybe a little too generic), but I guess it could fit in a lot of other themes too.

zero27
Activity Score 52
Graphic Designer at zero/27 design |

--
zero/27 design
http://zero27.com.br

velle's picture

doesn't work at all for a beverage - really fun imagery though!
brains work better after being hydrated... yea, i can see how it ties with the imagery, but the feel is all wrong.
playstation's grosteque with the bloodied meat pieces you can still see... just saying. this one's better.

velle
Activity Score 1550
Copywriter
淘米伢's picture

wow it's great idea,but i think it's not a good ad.

淘米伢
Activity Score 22
Guest's picture

that's a long walk for a drink, but the walk was entertaining in a freakish way. Nice execution.

Guest
macluvin's picture

that's a long walk for a drink, but the walk was entertaining in a freakish way. Nice execution.

macluvin
Activity Score 397
Art Director
Guest's picture

espectacular.. I wish I did this.

Guest
Janae's picture

good realisation, but I wouldn't remember the product.

Janae
Activity Score 385
Joda's picture

i agree with CrackerJackWorks. Nice realisation

Joda
Activity Score 357
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