Unbelievable - Contest

Agency Network: 
November 2009


Contest is a follow-up to the first spot done in the 50s-inspired animation style, which premiered last month. The :15 spot returns to the "I Exist!" support group for mythical characters in the middle of a competition to decide who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a "satisfying diet drink." As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants.

"There's only one way to settle this!" the Tooth Fairy exclaims, pouring a glass of Diet Dr Pepper for Sasquatch. Just watch it to find out what Sasquatch thinks.

SVP/Group CD: Chris Ribiero Sr.

Film advertisement created by Deutsch, United States for Dr Pepper, within the category: Non-Alcoholic Drinks.

Advertising Agency: Deutsch, LA, USA
President / Chief Creative Officer: Eric Hirshberg
Designer: Marius Gedgaudas
Sr. Producer: Tracy Jones
SVP / Group Account Director: Valencia Gayles
Account Director: Helen Murray
Production Co: Bent Image Lab, Portland, OR
Director: Ken Lidster
Executive Producer: Ray Di Carlo
Senior Producer: Tsui Ling Toomer
Producer: Kara Place
Coordinator: Ryan Shanholtzer
Director of Photography: Mark Eifert
Product Shoot Director of Photography: Jay Wesley Jones
Stage Manager: Jim Birkett
Art Director / Set Designer: Curt Enderle
Art Department Director: Solomon Burbridge
Art Department: Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane
Storyboard Artist: Steve Hess
Character Design: Brett Superstar, Steve Hess, Monique Ligons, Colin Batty
Principal Animators: Jerold Howard, Jeff Riley
Editorial Supervisor: JD Dawson
After Effects Supervisor: Tarn Fox
Composite Artists (After Effects): Orland Nutt, Brian Kinkley
Composite Artists (2D): Traci Cook
Post Production Co: Mission Control, Portland, OR
Colorist: Mike Quinn
Audio Post: Lime Studios
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Wordnerd's picture

the 'first one' is cool. this one isn't

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mikeelrapido's picture


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Copywriter at Evo S.C. |



Guest's picture

this is terrible

munirgee's picture


Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

bubblestheclownfish's picture

M'enh. Seems rushed - the peril of working in such a restrained time. Could have been delivered more elegantly seeing that the diet category is primarily women. With this brand in particular, the regular brand is targeted at lazy youth, and the diet at women.

Also - they should have done a re-record on the line delivery. Rabbit sounds like it's saying "Soy driver", not "Sleigh driver". Easy fix in post.

Activity Score 606
Creative Director
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