In the film an unaware employee brings to life a very simple but powerful insight: as we cannot avoid the unexpected, the only solution is to be prepared to face it. This is why Dr. Giorgini Martino has created a natural supplement that combines phosphorus, vitamins, iron, zinc and iodine, that helps to stay focused and improve mental performances, in order to take on the most difficult situations.
And this is exactly what our protagonist needs when after 9 years of waiting, thought he’s found the right moment to ask his boss a pay rise. What he didn’t know was that his boss just experienced one of the worst mornings of his life. What could our man need, if not a great mental alertness and the right energy to face it?
And here’s where Dr. Giorgini brain booster plays its role.
Film advertisement created by BBDO, Italy for Dr. Giorgini, within the category: Pharmaceutical.
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Director: Andrea Jaccarino
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Director: Igor Borghi
DOP: Luigi Martinucci
Production Company: Filmgood
Executive Producer: Pierangelo Spina
Producer: Michele Pasini
Scenography: Fabrizio Moschini
Editing: Lorenzo Colugnati
Sound Design: Sample
Sound Mixer: Alessandro Boscolo
Stylist: Giulia Tagliaferri
Composer: Enzo Casucci