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Re-enactment

Agency Network: 
Published/Aired: 
August 2014

Description

Under the slogan “Doritos Bits. Small but big in taste” Fitzroy was asked to produce a 10 second tag-on for the current Doritos television commercial. Both the familiar American monster truck and complete set were replicated in miniature form. With props made from cardboard, a radio-controlled mini monster truck, sugar glass and fireworks we then re-enacted the entire TV ad. Sure, it was smaller – but just as spectacular as the original.

Film advertisement created by Fitzroy, Netherlands for Doritos, within the category: Food.

Advertising Agency: Fitzroy, Amsterdam, Netherlands
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kleenex's picture

Although most of that ad was from the USA why is that foreign market getting Doritos bits??? The USA should have that product as well.

kleenex
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