Wait Your Own Way

December 2021


Problem: “Free delivery” feels like a commodity, when you can easily find promotions and discounts on other platforms so doordash needs to give potential subscribers a more enticing incentive to sign up.

Insight: A main reason why people don’t order food delivery is because of the long wait times.
Solution: Give Dash Pass members exclusive access to online entertainment while they wait for their food.

Film advertisement created by S.I. Newhouse School of Public Communications, United States for Doordash, within the categories: Electronics, Technology, Food.

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