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Agency Network: 
Published/Aired: 
January 2010

Description

Film advertisement created by Philipp und Keuntje, United Kingdom for DontForgetAids.de, within the category: Fashion.

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Highest Rated

cef's picture

its nice but very agsressive.

cef
Activity Score 547
Copywriter
Wolfgang's picture

thumbs up

Wolfgang
Activity Score 151
Art Director
kurtberengeiger's picture

Very nice idea. Congratulations.

kurtberengeiger
Activity Score 7344
Copywriter
sirvan's picture

I don't know if the target (people who don't wear condoms) would appreciate being tagged as "having AIDS", even if it's for a good cause. The PR kick was good, but the people we WANT to wear condoms were probably made more defiant by all of this.

A bait-and-switch for a good cause is still a bait-and-switch.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

El Barto's picture

This is too good. Thumbs up!!
Also disagree with sirvan, I think this is an eye opener.

El Barto
Activity Score 111
Art Director
Chori Arg's picture

bravo!

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
michdec's picture

An eye opener for sure, but I do feel concerned about the initial 3-4 weeks that they practically are empowering people who have unprotected sex.. surely that had to have some negative effect.

michdec
Activity Score 440
paumarques's picture

ho sento. no crec en l'impacte per l'impacte.
salut!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

brandingworthspreading's picture

Great eye opening strategy. Quite aggressive, but there is no other way for aids.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

morse's picture

Perfect 10!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chris myles's picture

bravo.

chris myles
Activity Score 429
Napier University
lucdesaulniers's picture

10. Creative use. 10 Excellent Strategy. Might even use for my client marketing purposes...

lucdesaulniers
Activity Score 1145
funky_frogii's picture

very very very god.......award winner for sure.thumbs up.

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tamer samy's picture

that's why Adultery is forbidden in all religions..
so everybody can prevent HIV from the very beginning !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

cef's picture

its nice but very agsressive.

cef
Activity Score 547
Copywriter
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