Agency Network: 
August 2012


Film advertisement created by Fred & Farid, France for Domyos, within the category: Fashion.

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriter / Art director: Rayhaan Khodabux
Brand's supervisor: Nathalie Normand
Agency's supervisors: Bérengère Mangin, Alice Lombard
Tv producer: Aurélia Blatry
Art buying: Adélaïde Samani
Agency's post-production: Sacha Adamon
Director: Benjamin Millepied
Production company: Same Production
Producer: Karen Barel
Music Studio: Human
Music supervisor: Léo Copet
Post-production studio: Firm
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kleenex's picture

Well the kids can sure move. I say it sells the product nicely.

Activity Score 58777
Web Designer/Developer
Michelmichel's picture
Activity Score 43
CuriousPencil's picture

I'd have to be a kid to know if this works well, but yep, the kids can dance, and there's good repetition of the brand in the song (whose only lyric is the brand). Was there any follow-up? This doesn't look like it could be a stand-alone.

Activity Score 4199
joelapompe's picture

remind me the GAP tv commercials :

Activity Score 4027
Temple's picture

Did the client really need to go to Fred and Farid to come up with this?

Activity Score 11339
Creative Director
minialy's picture

wow! good job~

Activity Score 3
Marketing Manager
miko1aj's picture

I'm terrible sorry, but i have no idea why such commercial even had been created. It's strange. Maybe i can't see something in this i can'r decipher, but, hmmmm.... really.
What are these colour splashes for, why kids are dancing on the roof, where is the idea in this. Where it has the potential to be captivating?
I have no idea.
the only plus i see is an art direction

Activity Score 3082
damd's picture

I have seen this kind of ad so many times.... The only novelty is that it was performed by kids...

Activity Score 159
Planner at WI
andylefty's picture

Nice moves.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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