Fortress

Campaign
Agency Network: 
Published/Aired: 
December 2020

Description

Russians often say “My home is my fortress”. And it is really so. The purchase of real estate is one of the biggest events in the life of the average Russian citizen. Finding your first “fortress” is a very complex and long process, every action needs to be coordinated with the whole family like arranging views, making calculations and so on. In new campaign, DomClick demonstrated a common situation which could be faced by anyone. A situation, when you found your perfect place but don’t know what to do next.

Film advertisement created by Leo Burnett, Russia for DomClick, within the categories: Electronics, Technology, Professional Services.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative director: Pryamilov Ilya
Art director: Starikova Tatiana
Copywriter: Pavlyukevich Kir
Group account director: Kazennova Irina
Account manager: Orlova Tatiana
Producer: Vasiliev Aleksey
Production: Film Service
Director: Smolin Ilya
DOP: Aleksey Kupriaynov
Composer: Maks Kuznichenokv
Executive producer: Vika Kruglyakova
General Producer: Katya Getta
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