Cheap dealership

January 2017


Shopping for razors is similar to shopping for cars. On the high end, you overpay for unnecessary options and get pushed into the most expensive model. On the low end, you get zero options and no thought given to comfort or design. This campaign positions Dollar Shave Club as the smarter choice: a premium quality shave at an affordable price.

Creative Directors / VP of Creatives: Alec Brownstein, Matt Knapp
Creative Director: Matt Orser
Senior Producer: Matt Sausmer
Agency Director: Raechelle Hoki
Project Manager: Christine Melloy
Project Coordinator: Kristen Moran
Director: Tim Bullock
Production Company: Ruffian
Producer: Greg Schultz
Editor: Kyle Brown, Will Hasell
Editorial: Arcade Edit
EFX: Moving Picture Company
Sound: Beacon Street Studios
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