D&G Time

December 2009


Director Cyril Guyot recently tapped Company X Editor Lisa Mogol to create a risqué new spot for D&G Time, the signature wristwatch line by Italian luxury fashion house Dolce & Gabbana. Shot in Paris via production company Bandits, the stylish and provocative spot, "D&G Time," depicts a tryst turned upper-class ménage à trios. The 30-second commercial is currently airing in the US and internationally, as well as on the Web.

Set to the chamber sounds of "Perfume" by Sparks, "D&G Time" opens with a mademoiselle luring her beau through a luxurious Parisian flat. Amid the twosome's sensual exchanges, tension escalates when another man arrives, peering from the shadows of the ominous quarters. The mademoiselle greets the second suitor, with sultry eyes, before a seductive game of cat-and-mouse entangles the trio into a bold rendezvous. As the temptress indulges in the sensuality of both men vying for her affection, the spot culminates in cunning fashion when, suddenly, her mother interrupts the decadent scene, letting out an appalled screech.

Alexandre Gaillot @ Marylin, Olivia Dutron @ Profi I (mother)

Creative Direction: Domenico Dolce, Stefano Gabbana
Production Company: Bandits, Frédéric Blamont
Director: Cyril Guyot
Editorial Company: Company X
Editor: Lisa Mogol
Stylist: Zakia Kadri
Make-up Artist: Houda Remita
Hair Stylist: Karin Bigler
Models: Teresa Dilger @ Elite, Johan Johansson @ Marylin
Music: Sparks
Location: Map Studio, Grosrouvre, Paris, France
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germanhudders's picture

Brilliantly executed

Activity Score 336
Copywriter at Droga5
ACreativeSpirit's picture

gets attention, will make people talk about the ad and the product

Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

tirthomitro's picture

now there's a TVC

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

mikeelrapido's picture

Last scene with hand and watch is ok...

Activity Score 1929
Copywriter at Evo S.C. |


satrianee's picture

Good but been cut too early :)

Activity Score 3748
slip's picture

stupid and juvenile

Activity Score 919
designer |


shahid.h's picture

A TVC right on time...great

Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
mgriff21's picture


Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture

Dolces & Gabbanas

Activity Score 547
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