First Scratch

Agency Network: 
August 2014


Film advertisement created by Wieden + Kennedy, United States for Dodge, within the category: Automotive.

Advertising Agency: W+K, Portland, USA
Creative Directors: Aaron Allen, Kevin Jones, Michael Tabtabai
Copywriter: Tim Cairns
Art Director: James Moslander
Producer: Melanie Fedunok
Interactive / Social Strategy: Sarah Biedak
Strategic Planning: Amber Higgins, Nathan Goldberg
Media / Comms Planning: Alex Barwick, Kelsey Bozanich
Account Team: Lani Reichenbach, Cheryl Markley, Stephanie Montoya
Business Affairs: Anna Beth Nagel
Project Management: Stacy Grogan
Executive Creative Directors: Joe Staples, Susan Hoffman
Head of Production: Ben Grylewicz
Production Company: Caviar
Director: Jody Hill
Executive Producers: Luke Ricci, Michael Sagol
Line Producer: BP Cooper
Director of Photography: Mark Williams
Editorial Company: Arcade
Editors: Geoff Hounsell, Will Hasell
Post Producer: Cristina Matracia
Post Executive Producers: Damian Stevens, Nicole Visram
VFX Company: Timber
Flame Artist: Chris Decristo
VFX Producer: Emily Avoujageli
Titles / Graphics: W+K Studio
Composer: Craig Robinson
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Dawn Redman
Log in to post comments
JustinCarrasquillo's picture

Go Jake!

Activity Score 563
Photographer at Los Angeles, CA |

horia.puscuta's picture

unconvincing, unrealistic, improbable...

Activity Score 19
Marketing Manager at ArtNova
aeroxy's picture

That's the point.

Activity Score 89
Creative Director at Parsons The New School For Design
bobafett's picture

90s campaign

Activity Score 2322
Chief Creative Officer
Rodimens's picture


Activity Score 229
Art Director
BobThaBuilder's picture

Wasted opportunity. You get a great comedic actor and you end up with this?

Activity Score 19
kleenex's picture

concept is good, idea needs work.

Activity Score 58777
Web Designer/Developer
morse's picture

Great acting.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture

I don't think it's that bad, but it could have been way better.

Activity Score 11517
Copywriter |

An axe murderer of ads.

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