Buttons

Agency Network: 
Published/Aired: 
August 2010

Description

Film advertisement created by Y&R, India for D'Lite, within the category: Non-Alcoholic Drinks.

Advertising Agency: Rediffusion Y&R, India
Executive Creative Director: Anisha Sarin
Art Director: Vihar Patkar
Copywriter: Cyrus Daruwala
Agency Producer: Brendon Benjamin
Production Company: Lemon Yellow Sun Films
Director: Vinod P Vijay
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Guest's picture

Nicely done.

Guest
Guest's picture

Nice job on a usual matter...

Guest
kalpesh78's picture

Awesome stuff. way-to-go mr patkar. Though persoanlly i'd have liked to see her buttons pop ;)

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Sushi lover's picture

lolz, I was thinking something else while I was watching, but still funny :)

Sushi lover
Activity Score 899

Dream needs to be big!

yugh.creativemedia's picture

good idea..

yugh.creativemedia
Activity Score 41
Creative Director at india |

yugh.creativemedia

sirvan's picture

heartsies

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Guest's picture

Beautifull execution, idea not so original.

Guest
Guest's picture

pretty amusing ^^

Guest
Icharyess's picture

pretty amusing ^0^

Icharyess
Activity Score 13
Guest's picture

Good spot...when Subway did it.

http://www.youtube.com/watch?v=QsZFsZw5jtU

Guest
Guest's picture

my thoughts exactly...bingo...

Guest
Guest's picture

Zydus Cadila Sugar Free D'Lite "Buttons" is good, as well as distinctive.

Guest
Reality Check's picture

Zydus Cadila Sugar Free D'Lite "Buttons" is good, as well as distinctive.

Reality Check
Activity Score 2487
TommyO's picture

So so.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture
Guest
Guest's picture

There was a Subway ad a year or two back with the same theme (people's buttons flying off after eating fast food burgers instead of Subway sandwiches because they were getting fat).

Guest
Guest's picture

Didn't a Subway spot start out with buttons popping off pants?

Guest
Guest's picture

Nice one Vihar...cool stuff:)

Guest
Guest's picture

nice ad! love it

Guest
dnyanesh's picture

good.....nice ad

dnyanesh
Activity Score 115
Art Director at Pune
thaistylez's picture

done by Thai agency, but I can't remember its name.

http://www.youtube.com/watch?v=fdzVlF6F6XI&feature=player_embedded

thaistylez
Activity Score 222
Burapha University
royschellekens's picture

Idea is not so fresh. But the execution is great!

royschellekens
Activity Score 378
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Execution is great but idea is clear from first second. No big surprise in the end = fail. Not total fail of course, far from it, but more like 7 of 10 maximum.

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3217
Guest's picture

Very ice....kudos.

Guest
Paridhi.'s picture

great

Paridhi.
Activity Score 122
Indore
chetan132's picture

What is the name of the model shown in end?

chetan132
Activity Score 2
Siddarth Basavaraj's picture

Greatly executed..

Siddarth Basavaraj
Activity Score 1665
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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