The Mill LA has collaborated with Prettybird and director Paul Hunter on the spot called Worlds Collide that promotes the release of Activision’s DJ Hero. Manufactured by the makers of Guitar Hero, this new game introduces an innovative way to experience music and allows wannabe DJs to mix and scratch their way through a multitude of music genres using a custom turntable controller. Starring hip-hop icons Eminem and Jay-Z, the ad features a host of visual effects used to demonstrate the mixing of two tracks by the gamer that stands between the duelling rappers in front of a cheering crowd.
Film advertisement created by Crispin Porter + Bogusky, United States for DJ Hero, within the category: Gaming.
Creatives: Steve Babcock (CD), Conor McCann (Assoc CD)
Producer: Amanda Ormerod
Production Company: Prettybird
Director: Paul Hunter
DP: Don Davis
Producer: William Green
Editing Company: Number 6
Editor: Chan Hatcher
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Billy Higgins, Gavin Welsman, Cory Brown
Lead Flame: Ant Walsham
Flame: Giles Cheetham, Chris Knight, Andy Bate, Tara DeMarco, Shane Zinkhon, Mike Plescia
CG previs: Michael Panov