Football on your phone

Agency Network: 
August 2013


Film advertisement created by Grey, United States for DIRECTV, within the category: Media.

Advertising Agency: GREY group, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
VP Creative Director: Doug Fallon, Steven Fogel
EP: Andrew Chinich
Associate Producer: Lindsay Myers
Creative Director: Andrew Sherman
Producer: Jay Shapiro, Heather Richardson
Executive Producer: Kevin Byrne, Dan Duffy, Mino Jajoura, Ian Jeffreys
Editing Company: Cosmo Street Editorial
Editor: Tom Scherma
Music: Butter Music & Sound
Production: Hungry Man
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crispymoore's picture

Maybe it's just me, but I feel like white-guy-comedy-rap jumped the shark years ago. Lonely Island has been able to pull it off, but this is pretty weak sauce.

Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
ahrimanpob's picture

I think that is what they were trying to achieve, a Lonely Island sound, similar to "I'm on a boat", their gag being "Football on your phone". In my opinion, its funny for a bit, but just a for a bit.

Activity Score 98
Creative Director at Ideómanos Publicidad
UNTTLD_'s picture

I should say clip is way too long. I know it should resemble the length of actual-ish music clip but fractions of it displayed at different times or split into parts would be better. And yes I agree with crispymoore it isn't up to Lonely Islands standarts.

Activity Score 99
Art Director at Langland
certaintly's picture

really stupid and lazy advertising.
this is the kind of advertising i hate.
their idea is nothing but recognition by repetition

Activity Score 3902
kleenex's picture

Direct TV wanted this!??!?! They even got the Manning's to star in this mess!?!?!?!?!?!?!

Activity Score 57557
Web Designer/Developer
McAdvertising's picture

What a pice of shit.

Activity Score 180
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