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Joy by Dior

Agency Network: 
Published/Aired: 
September 2018

Description

The new JOY by Dior fragrance, Dior's first new fragrance in 20 Years, is immediate, clear and generous. Joy is finally captured in a scent, marked by both enveloping softness and energy. An ode to pleasure and life.

Film advertisement created by Dior, United States for Dior, within the category: Beauty.

Advertising Agency: DIOR inhouse, USA
Executive Creative Director: Neel Majumder
Director: Francis Lawrence
Cinematographer: Emmanuel Lubezki
Actor: Jenifer Lawrence
Chief Executive Officer: Claude Martinez
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