When our dogs are happy, we’re happy. For Dingo Rawhides, this simple premise serves as the foundation for a new brand campaign that launched last week in social media. Filmed in Phoenix in April, the films document the brand’s commitment to bringing pure joy to dogs everywhere. In this case, a lab who loves tennis balls and a husky who’s never seen snow. Conceived by Rodgers Townsend in St. Louis and produced in partnership with Coolfire Studios, the films represent the first branded content from Dingo.
Film advertisement created by Rodgers Townsend, United States for Dingo Rawhides, within the category: Pets.
Chief Creative Officer: Michael McCormick
Associate Creative Director: Ross Bradley
Copywriter: Jeremy Hagen
Account Planner: Ellen Readhead
Producer: Marianne Daniels
Production Company: Coolfire Studios
Producer: David Johnson
Director: Cody Stokes
Editorial Company: Coolfire
Editors: Kevin Johnson, Patrick Vaughan