Often stroke awareness messaging can be heavy and alarmist, highlighting signs of stroke and the potentially scary outcomes after. In order to balance a difficult subject, the team went with a lighter creative style to engage an audience that may not want to necessarily listen and to contrast the scariness of the subject.
The spot is based on insights that people with risk factors are least likely to pay attention to strokes due to a mentality that it usually happens to someone else. People who have strokes often aren’t aware when it's happening to them and are often unable to seek help themselves. Knowing that people having a stroke are often confused or helpless, the spot also aims to appeal to those around them.
Film advertisement created by Eleven, United States for Dignity Health, within the category: Health.
Chief Creative Officer: Mike McKay
Creative Director: Cindy Hammel
Art Director: Flavia Gonzalez
Copywriter: Aryan Aminzadeh
Head of Production: Anastacia Maggioncalda
Producer: Nick Brown
Account: Eric Lombardi, Diana Klein
Project Manager: Natalie Hummert
Strategy Director: Katie Wright