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Difficult Road

Published/Aired: 
June 2007
Advertising Agency: Publicis Lado C, Spain
Creative Director: Marcelo Vergara & Fabio Mazia
Art Director: Lucas Cambiano
Copywriter: Esteban Minoyetti
Agency Producer: Hector Palacio
Production Company: Garlic Films
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Director of photography: Pancho Alcaine
Post-production: Serena
Music: Neverending Story by OEO
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x-men's picture

Dont do LSD and drive. Interesting.

x-men
Activity Score 340
Creative Director
Yr's picture

for sure hahah (:

Yr
Activity Score 168
Copywriter
Ravages's picture

I think this is a cool TVC. I'd buy the car if I had the money.

C

--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages

Ravages
Activity Score 842
ziriguidum's picture

Nice and funny! Congrats Publicis Lado C.

ziriguidum
Activity Score 78
Art Director
seychelles's picture

Absolumente. Me gusto mucho!
Felicitationes.

seychelles
Activity Score 2
Other
ellehcimeo's picture

Love it. I think that's the melody for The Never Ending Story. Am I right?

ellehcimeo
Activity Score 3376
Art Director
FESART's picture

Yes, it´s the never ending Story melody.....and it´s Richard Clayderman.....oh my god!!!!!!

FESART
Activity Score 6
Art Director
longtooth's picture

I love this commercial simply based on the fact that it used this melody.

longtooth
Activity Score 52
Art Director
Punch's picture

Muuuuuy divertido. Me gustó mucho.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

fersvax's picture

Buenisimo!!!! Viva la Historia Sin Fin!!!

fersvax
Activity Score 1239
Creative Director |

FER.

FESART's picture

Muy bueno!

FESART
Activity Score 6
Art Director
M.Yoda's picture

Luke, the force is not with you.
I told you to stop smoking that s****!!!
-4/10

M.Yoda
Activity Score 63
Art Director
addyhoch10's picture

> 'to stop smoking that shite i told you.'
you must be getting old, yoda!

addyhoch10
Activity Score 2592
Art Director
kc_brock's picture

when 800 years old you get, critique as good as this you will.

kc_brock
Activity Score 703
Art Director |

rd

Spanky's picture

random. weird. and stupid. i like it.

Spanky
Activity Score 4899
Other
Joe76's picture

Excelente! Me like it. :) Congrats!

Joe76
Activity Score 762
Art Director
miko1aj's picture

Hilarious. They should took Limahl for this piece on vocal :) I have completely no idea why some pianist would inrerrupt driving a car, but this is so nevermid-ad that i buy it.

miko1aj
Activity Score 3086
addyhoch10's picture

great trip, i love it.
but it could happen that the majority of average viewers will remember all the distracting elements and not the car brand

addyhoch10
Activity Score 2592
Art Director
kandi's picture

there was a car?? i like it tho

kandi
Activity Score 204
Art Director
multitalented's picture

The bike scene looks like it belongs in a Benny Benassi video. Nothing wrong with bikini-clad girls on bikes, might even be better than girls on trampolines. 10

multitalented
Activity Score 19
Creative Director
shedwa's picture

I love this commercial! It's so entertaining. I want to see more from this campaign.

shedwa
Activity Score 16
Art Director |

---
<a href:"http://shedwa.blogspot.com">shedwa</a>

berenice81's picture

"Elige el camino dificil" "choose the difficult road"

Increible, magnifico, divertido, y con un concepto brutal.
OLÉ y OLÉ a Fabio, a Marcelo y a todo Lado C

berenice81
Activity Score 136
Copywriter
Beatboxer's picture

Hmmm... I wouldn't choose the marathon for sure!

Very nice ad, I think it's funny, the music sang in spanish...

Beatboxer
Activity Score 1517
Copywriter
Blanchflower's picture

This is truly excellent. It's very hard to do funny-weird without it becoming just weird. Love it.

Blanchflower
Activity Score 15
Copywriter
jessicahoppe's picture

i like it too...because it's so weird and somehow so spanish in combination with making fun of all kind of stereotypes....nice.

jessicahoppe
Activity Score 72
Copywriter
Wordnerd's picture

Hahaha! Those f****** rocks totally made my day! Thanks!!

Wordnerd
Activity Score 6692
Copywriter
bompa's picture

BRILLANTE TODO, MUY BUENO. LA GENTE DE LADO C HACE UN LABURO GENIAL PARA RENAULT, Y EL GAG DE RICHARD C. ES BRILLANTE.

FELICITACIONES MUCHACHOS

bompa
Activity Score 318
Copywriter
Muela's picture

very good, but the logo may be appears before

Muela
Activity Score 126
Creative Director
picar ad's picture

Very nice ad

picar ad
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