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The Magic of Christmas, The Goodwill

Campaign
Agency Network: 
Published/Aired: 
December 2012

Also From This Campaign 3

Description

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ

Film advertisement created by SuperHeroes, Netherlands for Diesel, within the category: Fashion.

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Creative Director: Rogier Vijverberg
Copywriter: Gareth Broadbent
Art Directors: Silje Lian, Nando Pawirodikromo
Technical director: Chris Noble-Partridge
Motion graphics lead: Fred Huergo
Producer: Django Weisz Blanchetta
Production company: Skinflicks
Director: The General Assembly
Producer: Chris Massey
Executive producer: Richard Skinner
Director of photography: Benjamin Todd
2nd unit dop: Dan Magee
Editor and colorist: Ryan Boucher
Hypnotist: Head Hacking
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Temple's picture

Sorry, couldn't endure more than one minute. If smt interesting happens after this, drop a note.

Temple
Activity Score 11341
Creative Director
certaintly's picture

i think the idea is ok, but the execution horrible

certaintly
Activity Score 3988
emiliete's picture

Looooooonnnnngggggggggggg!!!!! Great idea, boring execution.

emiliete
Activity Score 646
Copywriter at WMcCann
kleenex's picture

If I could I would fire people... This is not great at all.

kleenex
Activity Score 58797
Web Designer/Developer
Adsforum's picture

I've seen all three videos and this is sheer genius the script, idea and concept - not sure why there are three videos but I get the concept it's a shame the videos are not seen in sequence on this site - George B

Adsforum
Activity Score 5
Creative Director
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