A brief history

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Advertising Agency: Santo, London, UK
Log in to post comments

Highest Rated

dean viii's picture

corny

dean viii
Activity Score 1702
Creative Director
Reality Check's picture

When a production wants to be sold as a spectacle, it had better deliver something more spectacular than this.

Reality Check
Activity Score 2545
morse's picture

Diesel delivered. It's stupid!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Audrius Kubrik's picture

I understand the 'efortlessness' angle in advertising, especially the one created for a youth clothes/lifestyle brand... the attempt to say 'we don't care!' over and over again louder and louder... whilst at the same time building The Island-esque teen dream... but the question for me remains are all these post-Cadbury's (post-post-post-modern) ventures to make something out of nothing and nothing out of something without giving an honest answer to 'what the hell was that?' -- simply and ultimately a creative masturbation for its' own sake?

Audrius Kubrik
Activity Score 828
Vilnius
dean viii's picture

corny

dean viii
Activity Score 1702
Creative Director
abake's picture

Maybe I'm getting old, but this was a total yawn for me...
Still like the clothes though.

abake
Activity Score 1262
RMG Connect Colombia
darvaga's picture

Want to get rid of my Diesel watch right now...

darvaga
Activity Score 5
AdBuzzer's picture

While watching these new Diesel ads I had the feeling it's a smart concoction of different other ads by similar youth brands like Levi's (Oh Pioneers), Wrangler (We are animals) and some others I don't recall now. It has some appeal for sure, but the "Be Stupid" campaign was way better!

AdBuzzer
Activity Score 1172
Marketing Manager |

http://adbuzzer.wordpress.com

Hahalexander's picture

love the irony in it

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Advertisement
Featured Content

Latest Collections

Advertisement