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Agency Network: 
May 2011


Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Advertising Agency: Santo, London, UK
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Highest Rated

dean viii's picture


dean viii
Activity Score 1702
Creative Director
Reality Check's picture

When a production wants to be sold as a spectacle, it had better deliver something more spectacular than this.

Reality Check
Activity Score 2545
morse's picture

Diesel delivered. It's stupid!

Activity Score 18159
Art Director |

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Audrius Kubrik's picture

I understand the 'efortlessness' angle in advertising, especially the one created for a youth clothes/lifestyle brand... the attempt to say 'we don't care!' over and over again louder and louder... whilst at the same time building The Island-esque teen dream... but the question for me remains are all these post-Cadbury's (post-post-post-modern) ventures to make something out of nothing and nothing out of something without giving an honest answer to 'what the hell was that?' -- simply and ultimately a creative masturbation for its' own sake?

Audrius Kubrik
Activity Score 828
dean viii's picture


dean viii
Activity Score 1702
Creative Director
abake's picture

Maybe I'm getting old, but this was a total yawn for me...
Still like the clothes though.

Activity Score 1262
RMG Connect Colombia
darvaga's picture

Want to get rid of my Diesel watch right now...

Activity Score 5
AdBuzzer's picture

While watching these new Diesel ads I had the feeling it's a smart concoction of different other ads by similar youth brands like Levi's (Oh Pioneers), Wrangler (We are animals) and some others I don't recall now. It has some appeal for sure, but the "Be Stupid" campaign was way better!

Activity Score 1172
Marketing Manager |


Hahalexander's picture

love the irony in it

Activity Score 140
Sint-Lucas Visual Arts
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