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Agency Network: 
Published/Aired: 
August 2008

Description

Executive Director, Diamond Empowerment Fund: Ellen Haddigan

Film advertisement created by JWT, United States for Diamond Empowerment Fund, within the category: Public Interest, NGO.

Advertising Agency: JWT New York, USA
Co-President / Chief Creative Officer: Ty Montague
Executive Creative Directors: Walt Connelly, Kash Sree
Creative Director: Rob Omodiagbe
Copywriter: Bee Reynolds
Producers: Scott Chinn, Jennifer Mastrorilli
EVP, Business Director: Richard Lennox
Account Directors: Colby Shergalis & Jamie Cadwell
Account Manager: Lauren Rodwell
Production Company: Blacklist, New York
Executive Producer: Adina Sales
Producer: O'Hara Tudor & Rich Rama
Production Coordinator: Alexander Unick
Animation Company: Waytion
Director: Martin Burström
Producer: Erik Gullstrand
Gaffer: Fredrik Wenzel
Production Assistant: Turtle Rydelius
Stylist: Sara Nordlöf
Make-Up: Maria
Music: Sound Lounge
Director, Diamond Information Center: Sally Morrison
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soysaucechicken's picture

they forgot to add the messenger's name

soysaucechicken
Activity Score 62
Creative Director
Dozer's picture

like it a lot!! nice one

Dozer
Activity Score 149
kurtberengeiger's picture

Bloody nice work.

kurtberengeiger
Activity Score 7326
Copywriter
Kimber's picture

Very nice!

Kimber
Activity Score 12
ByDesignPublishing
sneakyhands's picture

what? they lost me. a url is rarely enough of a call to action.

sneakyhands
Activity Score 1857
Copywriter
Crisp One's picture

so im not clear what they are saying, so if we doooo buy blood diamonds it actually helps the impoverished africans working at the mines?

Crisp One
Activity Score 2005
Other at New York
BFB's picture

I'm... not sure what the message is

BFB
Activity Score 936
Copywriter
the Pun-isher's picture

Your right. Is it saying "buy diamonds and we'll give poor africans a book to read"?
Sorry, but this is horse shit(not the ad)I've got nothing against the ad, but I can't help but wonder if this ad was sanctioned by the diamond cartels(DE BEERS, etc) of the world, to make us blind to their exploitation of these AFrican countries.I think its called Corporate Social Investment.

Phew! Almost forgot. Gotta get back to my sweat shop now.

the Pun-isher
Activity Score 228
all brand no flakes
j2mango's picture

nononononono

j2mango
Activity Score 534
Other
JAG's picture

Images interesting. Message lost.

JAG
Activity Score 166
Web design
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