Super Fast, Service

Agency Network: 
January 2008


DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Film advertisement created by Ogilvy, China for DHL, within the category: Transport.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
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FlyingDogs's picture

Great idea, very badly executed.

Activity Score 964
chen115chen's picture


Activity Score 164
Other at tongji university |

one day ......C(0.0)D

rajar's picture

the dude under the car has had too much coffee!! watch the hand with the lamp...
nice idea. bad execution.

Activity Score 91
Art Director at Team Young & Rubicam
iT-iS-i's picture

"Deceptively" is the wrong word to use! Translations are never a good thing...

He who dominates often has no real friends...

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Dusan Zica's picture

nice idea, but very bad execution. kinda cheep and amateur.

Dusan Zica
Activity Score 116
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