Winter Sale Campaign

January 2019


DFS has partnered with The LEGO Movie 2, the much- anticipated sequel to the BAFTA-winning The LEGO Movie, for its new Winter Sale campaign.

The TV and online ad shows the characters of the Warner Bros. blockbuster animation embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts”.

The ad, created by krow, opens with the key characters from the movie, LEGO Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet, piling on to a small uncomfortable sofa.

Led by Emmet, their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.

Art Director: Jo Jephcott
Copywriter: Gemma Galvin
Creative Directors: Darryl George, Jon Mitchell
Business Director: Sarah Keates
Agency Producer: Emma Rookledge
Production Company: Warner Animation Group
Directors: Doug Nicholas, Todd Hansen
Producer: Farnaz Fahid
Editor: Anton Capaldo-Smith
Script Supervisor: Kristin Holloway
Composer / Sound Mixer: David Corwin
Animation: ATK PLN
Senior Producer: Samantha Daniel
CG Supervisor: Patton Tunstall
Technical Supervisor: Jon Speer
Technical Director: Tony Fan
Lighting Artist: Lyn Caudle, Shannon Thomas, Jeff Masters
Surfacing: Daniel Ries
Modeling: John Bearden, Bailey Bearden
Layout: Steven Sorenson
Motion Design: Chad Moseley
Animation Director: Jason Taylor
Animation Supervisor: George Schermer
Animators: John Turello, Andrzej Ellert, Manu Menendez
Motion Design: Chad Moseley
VFX / Online: Mike Roy
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kleenex's picture

Love the use of lego's

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