Orchestra

Campaign
Agency Network: 
Published/Aired: 
April 2010

Also From This Campaign 2

Description

Film advertisement created by JWT, United States for Depend, within the category: Health.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Matt Joyner
Director: Peyton Wilson
Production Company: Nonfiction Unlimited
Editor: Jessica Congdon
Editing House: Umlaut Films
Music Producer: Lilah Wilson
Media Agency: Mindshare
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Highest Rated

alexander_bickov's picture

Agree, great direction

alexander_bickov
Activity Score 3217
morse's picture

TV is really good. Acting is great.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture

Agree, great direction

alexander_bickov
Activity Score 3217
krautland's picture

noone needs to know about my condition. and that's why I do this testimonial.

this is shit and both morse and alexander_bickov are smoking crack.

krautland
Activity Score 3182
Art Director at erm... no calls please.
sirvan's picture

Agree. Even though this is a really tough product, audience, and (i'm sure client), this work is stilted and plodding. The switch from 3rd to 1st person vo is weird and comes across as forced. I would also need to see reams of research before I concede that the best way to refer to this problem is "my condition".

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

atb2005's picture

I'm with morse and alexander on this one.

@krautland

The person giving the testimonial is not some celebrity having "the" condition and now broadcasting it on TV. The idea is that that person could be YOU, the viewer. No one is asking people, having "the" condition, to submit videos of themselves saying "Hi! I too have the condition, but now thanks to Depend no one would know". So this is not "shit".

@sirvan

The switch from 3rd to 1st person doesn't come across as forced, let alone weird. As for the research comment, I don't get it.

Nice job, JWT! Baby boomers would love this.

atb2005
Activity Score 13489
krautland's picture

atb, you described the strategy perfectly but you fail to see that the execution falls flat on its face. this person isn't me or anyone else and she doesn't do the job of allowing me her position. not inspirational or aspirational at all. so yes, it's shit.

krautland
Activity Score 3182
Art Director at erm... no calls please.
atb2005's picture

I described the strategy as is. This person could be ANY person with bladder control problems. Sorry, but I don't think the guys at JWT New York are idiots.

atb2005
Activity Score 13489
brandingworthspreading's picture

It's an average campaign, yet it is a very hard product to advertise.

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

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