Agency Network: 
December 2008


This viral vid was produced for Denmark against landmines, an organisation that works to inform the public about use of landmines all over the world and raises money for the disarmament and banning of landmines. Even though the deadly problems with landmines are fare from the daily life of a developed western country like Denmark, the use of landmines is an international issue, this it the focus of the video.

Film advertisement created by this is not a pipe, Denmark for Denmark against landmines, within the category: Public Interest, NGO.

Advertising Agency: this is not a pipe, Copenhagen, Denmark
Creative Director: Mathias Hovgaard
Creative producers: Sascha Pepke, Mikael Svendsen, Cecilia Flagstad
Special effects: Hummer Højmark, Janus Vinther
Motion Graphics: Gimmick
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Highest Rated

Guest's picture

I can't see anything left to the imagination. Straight & senseless, dislike.

Reality Check's picture

Talk about bleak.

Reality Check
Activity Score 2545
Guest's picture

I can't see anything left to the imagination. Straight & senseless, dislike.

Guest's picture

but it was full of impact. not really a message targeted to the thinking type

Guest's picture

its hard, its great!

Guest's picture

Strong communication. If you didn't know what it was about from the outset - unavoidable when your title is "Denmark against landmines - picnic goes wrong" - the outcome would be far less obvious.

atb2005's picture

This is a powerful spot, but it could potentially give someone a heart attack. The ending will really take you by surprise (unless you know in advance what the spot is about).

Activity Score 13547
MissCopywriter's picture

the title kinda made me look forward to the blast as I watched

Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
AdsofChina's picture

I saw the name of the ad and thought uh-oh...
I watched the ad and was like, oh jeez they actually blew up a kid,
pretty scary.

Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告

pez's picture

SO heavy, direct message... Imagine a life with landmines...

Activity Score 1804
Creative Director
tirthomitro's picture

wow... so powerful!!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Wordnerd's picture

great. but damn those spoiler titles! i understand there is no way to avoid it here, but the real effect by watching it is lost

Activity Score 6690
Guest's picture

Hello Joe La Pompe are you there?
Great video but seen that before, landmines, playing children and a football field:

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