Natural Selection

Agency Network: 
August 2020


The campaign Natural Selection dramatizes the basic rule of wild party animals - selection of their pack, club, and drink.

In the documentary style, we present the significant similarities between the nocturnal wildlife and the typology of people enjoying the night out in the urban jungle. We dramatize the connection between these two worlds using typical behavior and character traits.

The audiovisual rendering builds a mysterious night atmosphere in which the two worlds blend seamlessly. Sound design is a crucial cementing element and precisely combines dramatic music with the typical bustle of the city and wild animals.

Film advertisement created by dotcom Advertising, Slovakia for Demanovka Dark, within the category: Alcoholic Drinks.

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Liviu's picture

brilliant voice over

Activity Score 4405
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